NEWS

The combination of technology and data to fuel fan engagement, drive the commercialisation of sport and to gain a greater understanding of athletes is evolving rapidly. Fans are now presented by broadcasters and sporting leagues with smarter athlete and performance data, delivered in enhanced ways, to create bigger opportunities and experiences. At the head of this
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Tissot Australia’s General Manager Scott Jungwirth spoke to Bullpen about how the luxury watch brand has evolved their sporting sponsorships to build awareness and engagement. Utilising time as a theme for their ‘Last Two Minutes’ and ‘Countdown Clock’ AFL sponsorship activations, Tissot has had a surge in brand recognition, yet as Jungwirth explains it’s about
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Emerging video analytics company Flixsense are looking to evolve the way sports coaching and broadcasting is undertaken through their intelligent video platform. At the heart of it is their development of artificially intelligent video analysis that can be trained to recognise people, movement and objects that adds big insights to highly tactical sports such as
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Philadelphia 76ers forward Ben Simmons has the largest Instagram following in a star-studded list of over 2,300 athletes from 45 sports competing domestically and abroad in a new 50Mil social media ranking released today. Simmons scores while cricketers dominate the Top 10 Five Australian male sport stars have an Instagram following of 1 million or
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World football has slowly begun to move away from more than a century of tradition by allowing technology to assist with decision making during top-flight football matches. Inching technology into the sport has proved difficult thus far, not least that it causes disruption to the flow of the game. The prevailing view is that all
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A significant mover in Shunt’s 50Mil Project is Golf Victoria, the governing and representative body for the sport within the state. The 50Mil project has been tracking social media footprints across the Australian sporting industry since November 1, 2016. From that time to the middle of August, Golf Victoria has seen follower growth up 41.26%
On a typically wintry Melbourne morning, Bullpen caught up with Alex Mednis the Managing Director and Teresa Simonetti the Digital Director of revolutioniseSPORT, a company that develops an all-in-one solution that makes managing sport simpler. It is an online platform that allows clubs, peak sporting bodies, and state and national sporting federations to easily manage memberships,
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Digital marketing platform Tradable Bits has set the goal of serving as the central nervous system of fan marketing. The company was founded in 2010 by Darshan Kaler and Dmitry Khrisanov and over time, Kaler, Khrisanov and their team has connected big name brands, events and teams with fans and customers in real time. Sporting
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The International Table Tennis Federation’s (ITTF) Seamaster 2017 World Tour Platinum was contested from the Gold Coast in early July with Table Tennis Australia’s CEO Peter Marriott telling Bullpen on the eve of the tournament that the challenge for the event is to entrench its place on the World Tour on merit. Australia was elevated
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A report from Shunt’s 50Mil project has shown that the Australian sport and recreation industry’s social media footprint now stands at more than 64 million across 1,800 Facebook, Twitter, Instagram and LinkedIn accounts. Snapshot 5 million likes/followers from 1,784 accounts Facebook has a channel market share of 70% Average industry Instagram growth for Q1, 2017
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Cam Vale Steps up to Bat

In February this year Baseball Australia announced former Hockey Australia CEO Cam Vale was to become their new chief executive taking over from former chief Brett Pickett. Upon beginning in the role in April, Vale found a sport whose national league, the Australian Baseball League, is not yet operating at a breakeven or profit level
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Rugby league’s suburban stadiums are throwbacks to the pre high-definition, mega stadium days of elite sport. Grassy, not fully roofed and seated and a little inaccessible, the appeal is that these places generate their own singular atmosphere. A number of National Rugby League clubs still maintain some playing ties to their suburban homes, in comparison
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Combining picturesque, coastal visuals with the prestige of a race that comes with the International Association of Athletics Federation’s (IAAF) Gold Label status, the Gold Coast Airport Marathon has become one of Australia’s most anticipated annual sporting events. One of only two marathons in Australia, and 25 globally, to hold Gold Label status, it draws
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Massive follower numbers and the sizeable gaps between the major players at the top of the 50Mil social media rank translate to little if any future upward movement. For those at the other end of the spectrum though, there’s plenty to gain for relatively little effort by leveraging the ‘long-tail’. Accumulating more than six million
Clubs from Australia’s newest domestic netball league, Super Netball have made a flying-start to the year with 27% average social media growth in Q1 as the strongest performers in a group of 110 national teams tracked by Shunts 50Mil project. National Team Snapshot Combined social media presence of Australia’s national teams is 30 million Social
Having been brought into Australia for the first time in January, Boston based firm Brizi’s expansion continues with their product BriziCam – a robotic camera system that fans control via their mobile phones – introduced into more major events. In May, BriziCam was accessible for fans at the Madrid Open, one of the major clay
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