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Like any team sports, cricket is a classically subjective game where we endlessly argue about who is the world’s best and what makes that individual the best in their team. It’s all rooted in straight up legacy batting and bowling data. Whilst still massively relevant, English cricket analytics company CricViz takes it up another notch by delivering some of
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Bullpen asked the same question to various professionals working at sporting clubs in Australia to understand how they tackle a specific strategy. For this, we asked key media staff if their club has incorporated Snapchat as part of its content strategy? “In 2015, we made the decision to open a Snapchat account for West Coast Fever. This was a
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With the major football codes in Australia grappling with getting fans to live games and boosting their average attendances, the problem has reverted to the advanced viewer experience at home leaving the live experience playing catch up. What can be done to make the live fan experience pleasurable is still being resolved with access to
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Having consolidated its marketing and communications department Basketball Victoria went on the offensive in 2017 as it activates a participation base of 450,000 leading to impressive social media audience growth across all channels. Shunt Creative sat down with Basketball Victoria’s Communications Manager Rebekah Lacy and Communications & Digital Media Officer Craig Freeman to discuss the
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Outsized social media growth by sports often aren’t due to reasons you might expect. Case in point is Badminton Victoria who have focussed on structural changes with associated updates to systems and processes to generate exceptional Facebook audience results in 2017. Shunt Creative sat down with Badminton Victoria’s State Director Craig Haydock and Tournament &
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Taking a more relaxed, informal approach to engaging audiences has been the key to a doubling in Facebook followers for Little Athletics Victoria in 2017 as its audience has increased from 5,800 to 13,100 while Instagram has also grown by 73%. Shunt Creative sat down with Little Athletics Victoria’s Communications & Marketing Coordinator Lachlan Rayner
As the peak body and promoter of a diverse and complicated motorsport industry in Australia the CAMS communications team has its hands full. The key to its social media success in 2017 has been understanding its different audiences and what they relate to. Shunt Creative spoke to CAMS Australia’s Digital Media Manager Rob James to
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Port Adelaide’s General Manager of China, Andrew Hunter, started by telling Bullpen, “I would aim for Australian Rules football to be an exhibition sport at the next home Olympics. It is a big aim but I would like to see it played should Australia successfully bid for a Summer Olympics, which could be as early
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“Mentally, I was able to make that switch at that time and refocus my professional life on something else.” Former professional baseballer Justin Huber reflected to Bullpen on his decision to transition from a player to an administrator. Having played 15 years as a professional across the Australian Baseball League, Nippon Professional Baseball in Japan
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On the eve of the 2017 Rugby League World Cup, US Association of Rugby League (USARL) Chairman Peter Illfield gave Bullpen insight into the battles faced with extending the footprint of the sport in the United States and what impact could rugby league receive when the 2025 edition of the tournament ventures to North America. Bullpen:
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Out of the big four professional services firms, KPMG’s Director of Sports Analytics Ryan McCumber started by telling Bullpen that they want to own the sports analytics space with their primary assets, game scheduling, real time in-stadium analytics and the Sports Analytics World Series a global conference series showcasing innovation, technology data and analytics which
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A team of Australian sports scientists have brought to market a patented sports headphone that challenges the athlete wearable sector. The company is BioConnected and their device, BioConnected HR+, is the brainchild of Dr Sven Rees and his team who have created a biosensing headphone for professional and amateur runners. The HR+ is a lightweight
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The combination of technology and data to fuel fan engagement, drive the commercialisation of sport and to gain a greater understanding of athletes is evolving rapidly. Fans are now presented by broadcasters and sporting leagues with smarter athlete and performance data, delivered in enhanced ways, to create bigger opportunities and experiences. At the head of this
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Tissot Australia’s General Manager Scott Jungwirth spoke to Bullpen about how the luxury watch brand has evolved their sporting sponsorships to build awareness and engagement. Utilising time as a theme for their ‘Last Two Minutes’ and ‘Countdown Clock’ AFL sponsorship activations, Tissot has had a surge in brand recognition, yet as Jungwirth explains it’s about
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Emerging video analytics company Flixsense are looking to evolve the way sports coaching and broadcasting is undertaken through their intelligent video platform. At the heart of it is their development of artificially intelligent video analysis that can be trained to recognise people, movement and objects that adds big insights to highly tactical sports such as
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Philadelphia 76ers forward Ben Simmons has the largest Instagram following in a star-studded list of over 2,300 athletes from 45 sports competing domestically and abroad in a new 50Mil social media ranking released today. Simmons scores while cricketers dominate the Top 10 Five Australian male sport stars have an Instagram following of 1 million or
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World football has slowly begun to move away from more than a century of tradition by allowing technology to assist with decision making during top-flight football matches. Inching technology into the sport has proved difficult thus far, not least that it causes disruption to the flow of the game. The prevailing view is that all
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A significant mover in Shunt’s 50Mil Project is Golf Victoria, the governing and representative body for the sport within the state. The 50Mil project has been tracking social media footprints across the Australian sporting industry since November 1, 2016. From that time to the middle of August, Golf Victoria has seen follower growth up 41.26%
On a typically wintry Melbourne morning, Bullpen caught up with Alex Mednis the Managing Director and Teresa Simonetti the Digital Director of revolutioniseSPORT, a company that develops an all-in-one solution that makes managing sport simpler. It is an online platform that allows clubs, peak sporting bodies, and state and national sporting federations to easily manage memberships,
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Digital marketing platform Tradable Bits has set the goal of serving as the central nervous system of fan marketing. The company was founded in 2010 by Darshan Kaler and Dmitry Khrisanov and over time, Kaler, Khrisanov and their team has connected big name brands, events and teams with fans and customers in real time. Sporting
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The International Table Tennis Federation’s (ITTF) Seamaster 2017 World Tour Platinum was contested from the Gold Coast in early July with Table Tennis Australia’s CEO Peter Marriott telling Bullpen on the eve of the tournament that the challenge for the event is to entrench its place on the World Tour on merit. Australia was elevated
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A report from Shunt’s 50Mil project has shown that the Australian sport and recreation industry’s social media footprint now stands at more than 64 million across 1,800 Facebook, Twitter, Instagram and LinkedIn accounts. Snapshot 5 million likes/followers from 1,784 accounts Facebook has a channel market share of 70% Average industry Instagram growth for Q1, 2017
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Cam Vale Steps up to Bat

In February this year Baseball Australia announced former Hockey Australia CEO Cam Vale was to become their new chief executive taking over from former chief Brett Pickett. Upon beginning in the role in April, Vale found a sport whose national league, the Australian Baseball League, is not yet operating at a breakeven or profit level
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Rugby league’s suburban stadiums are throwbacks to the pre high-definition, mega stadium days of elite sport. Grassy, not fully roofed and seated and a little inaccessible, the appeal is that these places generate their own singular atmosphere. A number of National Rugby League clubs still maintain some playing ties to their suburban homes, in comparison
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