The most startling problem women’s footballers have had for too long is they have had to use men’s and children’s boots which were never designed to support their feet. This lack of suitable footwear causes multiple problems, injury, reduced participation and most crucial of all enjoyment in sport drops. Melbourne startup Ida Sports wants to
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Shot Scope’s chief executive officer David Hunter built his company off the back of wanting to solve a frustrating problem golfers have. He wanted to improve his handicap on the course and to solve the problem of sharpening his game that didn’t solely rely on playing rounds and practicing on the driving range. The genesis
A trio of former sports administrators and marketing executives have banded together as they saw an opportunity to get fans closer to their favourite athletes and clubs in an engaging, experience driven way. Co-founder Rod Harys, former CEO of the National Basketball League’s Sydney Kings, and his fellow co-founders Aaron Warburton and Kirill Litovchenko have
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With the increasing nature of virtual production prevalent in linear television and online broadcasting, sports commentary platform Spalk is well placed to deliver a vital solution in the production supply chain. The company’s Virtual Commentary Studio helps clients and rights holders create bespoke, remote commentary for as many markets or countries benefitting them without the
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So often many of us will add a sporting event into our international travel itinerary but to share that experience with a local fan makes for a unique experience. Australian founded company SportsHosts plans to power those experiences with their platform which connects travellers, both local and international, with local fans to watch sports together.
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As the rights holder of one of Australian sport’s most valuable properties, the Australian Open, Tennis Australia’s business has been on a significant upward growth curve. Fuelled by the Australian Open, Tennis Australia earned $337 million in revenue the last financial year, with cash reserves now topping $80 million. Earlier this year they secured a
Australian startup URef channelled their frustrations with the large amount of negative conversation and annoyances with referees into a platform that gives fans a centralised voice to rate a referee’s match-day performance. Their app-based platform checks the barometer of fan sentiment and emotion by asking users whether they agree with key decisions of a match
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Powered by a fast, easy to use scoring module, grassroots cricket app CricHeroes plans to be the central social network for cricket players and fans alike. The Ahmedabad-based startup allows amateur cricketers to live score their matches while any person can track a match on CricHeroes live, ball to ball, like an international match. Though
The global accessibility of video in sport has given rise to coaches and athletes becoming connected through video and analysis. This appetite to infuse all levels of sport with technical and performance analysis has grown US performance technology business Hudl’s footprint around the world. The company’s full stack of video analysis solutions assists teams from
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Harnessing the mobility of digital, Sydney based fan engagement startup Benchvote builds digital fan activations that are limitless. The company helps clients build microsites and widgets to allow fast fan and sponsor activations. The advantage is they can respond to client changes, needs and new ideas quicker than an agency, or even internally. The National
Status Sport’s Australian rules football software platform and app Interchanger has been honed and developed with elite Australian Football League clubs. The platform allows coaches to manage player rotations, substitutions, fatigue, statistics and live data. All of that match-day data is collated into one cloud-based platform. Yet the company has found the sweet spot with an increasing
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Utilised by broadcasters and rights holders across the world Vizrt is a company sitting at the nexus of next-generation virtual advertising, graphics and sports analytics. Vizrt helps broadcasters and rights holders monetise their sports rights through pioneering virtual advertising technology. The company’s own image-based tracking software provides versatile and regional advertising opportunities with either virtual
In part one, Dr Craig Duncan talked about preparing Australia’s footballers for international duty and the relationships between performance scientists and coaches. In this part he delves into Australia’s physiological performance at the 2018 World Cup, and with an eye on the 2019 World Cup he discusses the women’s national team. Okay we’re watching Australia’s three games
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Perth based startup Formalytics is one of the breakthrough stories in the Australian tech industry in 2018. The company developed technology from the ground up that utilises computer vision and augmented reality which turns any ball into a smart ball through a mobile device. Their first product the penalty kick app myKicks surged to number
Beginning with a 2-1 victory over Kyrgyzstan in Bishkek on June 16th 2015 and ending with a 2-0 defeat to Peru in Sochi on June 26th 2018, Australia’s World Cup journey was demanding, draining and arduous. Travelling more than 250,000 kilometres just to qualify for the World Cup finals was energy-sapping enough. With so much
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As organisations and rights holders move quicker to live, in the moment content, UK-based video technology company Grabyo is the market leader in providing content tools to capitalise on this demand for live and mobile content. The company has developed a suite of cloud-based video clipping, editing and live production tools that streamlines production and sharing
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Betfair’s data scientist Kaushik Lakshman has given a little insight into building predictive sports models. In this conversation he takes us through what goes into building a predictive model for the NBA, a league and a sport that he is passionate about. Lakshman utilises historical data and his own built statistical models and techniques to
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Gold Coast based startup Uptek has set itself the task of demonstrating the muscular benefits of blood flow restriction training, a novel method of exercise used by NASA as part of their Enhanced Countermeasure Program (ECP) to reduce muscle loss associated with space travel. Targeting a wide market of people including recovery patients, body builders, post-op
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As we head towards the NBL 2018/19 season opener next week we take a look at how the recent pre-season #NBLBlitz tournament held in Bendigo and Ballarat played out on Twitter thanks to our friends at Trendsmap. The competitions pre-season tournament made the move to regional Victoria this year with Bendigo and Ballarat playing hosts
Since listing on the Australian Stock Exchange in May 2016 enterprise SaaS provider MPower MSL has been on a significant growth curve. The company’s full stack of venue software, point-of-sale and business intelligence platforms helps venues, membership based organisations and stadium operators understand its members and patrons so they can keep tailoring their businesses with

AFL Players: Who Influences the Influencers

In the midst of the final week of the 2018 AFL season, the grand final just days away and with the 2018 Brownlow Medallist awarded to Hawthorn’s Tom Mitchell, Shunt Creative took a closer look at the Twitter accounts of AFL players with the help of Twitter data specialists Trendsmap. With the Brownlow Medal awarded
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Helping to power some of the biggest brands in sports and entertainment is technology and data provider Genius Tech Group. The company builds scalable data and content products with their flagship product iSport Genius central to their global business growth. iSport Genius is their data insights and analytics solution that delivers interactive and informative sports
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