Australian Sports Social Media Footprint Now Stands at 64 Million
Monday, 26 June 2017
A report from Shunt’s 50Mil project has shown that the Australian sport and recreation industry’s social media footprint now stands at more than 64 million across 1,800 Facebook, Twitter, Instagram and LinkedIn accounts. Snapshot 5 million likes/followers from 1,784 accounts Facebook has a channel market share of 70% Average industry Instagram growth for Q1, 2017
- Published in Social Media
Cam Vale Steps up to Bat
Monday, 26 June 2017
In February this year Baseball Australia announced former Hockey Australia CEO Cam Vale was to become their new chief executive taking over from former chief Brett Pickett. Upon beginning in the role in April, Vale found a sport whose national league, the Australian Baseball League, is not yet operating at a breakeven or profit level
- Published in Interview
NRL Premiers Cronulla Keep Faith with Suburban Stadia
Sunday, 25 June 2017
Rugby league’s suburban stadiums are throwbacks to the pre high-definition, mega stadium days of elite sport. Grassy, not fully roofed and seated and a little inaccessible, the appeal is that these places generate their own singular atmosphere. A number of National Rugby League clubs still maintain some playing ties to their suburban homes, in comparison
- Published in Interview
Gold Status: Gold Coast Airport Marathon’s Chief Discusses the City’s 2017 Race
Saturday, 24 June 2017
Combining picturesque, coastal visuals with the prestige of a race that comes with the International Association of Athletics Federation’s (IAAF) Gold Label status, the Gold Coast Airport Marathon has become one of Australia’s most anticipated annual sporting events. One of only two marathons in Australia, and 25 globally, to hold Gold Label status, it draws
- Published in Interview
Working the ‘Long-tail’ to Improve Your Sports Social Rank
Saturday, 24 June 2017
Massive follower numbers and the sizeable gaps between the major players at the top of the 50Mil social media rank translate to little if any future upward movement. For those at the other end of the spectrum though, there’s plenty to gain for relatively little effort by leveraging the ‘long-tail’. Accumulating more than six million
- Published in Social Media
Super Netball Makes a Flying-start on Social Media in Q1
Friday, 23 June 2017
Clubs from Australia’s newest domestic netball league, Super Netball have made a flying-start to the year with 27% average social media growth in Q1 as the strongest performers in a group of 110 national teams tracked by Shunts 50Mil project. National Team Snapshot Combined social media presence of Australia’s national teams is 30 million Social
- Published in Social Media