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Month: August 2018

Winning Digitally, Socially, Culturally: We Talk to ONE Championship’s Victor Cui

Thursday, 30 August 2018 by Bullpen
ONE Championship CEO Victor Cui gave the inside track about ONE’s rapid ascension to being the fastest growing global sports media property at the recent Australian Sports Analytics Conference. While he pointed to crucial increases in key metrics for the Singapore based mixed martial arts promotion such as booming ratings in key Asian markets, increased
  • Published in Feature, Interview
Tagged under: Mixed Martial Arts, ONE Championship, Social Media, Technology

Rapid Fire Insights with Perform’s Steve Cliffe

Wednesday, 29 August 2018 by Bullpen
Perform’s senior commercial manager Steve Cliffe moderated a panel at the Australian Sports Analytics Conference that included Rugby Australia’s head of game analysis Cathal Garvey and Paul Warren, New Zealand (NZ) Cricket’s performance analysis manager, who all discussed the integration and analysis of Perform’s OptaPro data into their high performance workflow. Some of the takeaways
  • Published in Feature, Interview, Technology
Tagged under: Cricket, Data, Opta, Perform, Rugby Union, Technology

The Journey Into Disrupting Equestrian Sports with IPOS Technology

Friday, 24 August 2018 by Bullpen
Equestrian sports is about the search for perfect riding position, excellent communication between rider and horse, being asymmetrical and balancing the horse whilst riding. Unbeknownst to the naked eye there is so much difference between riders. Any imperfections between horse and rider and it can jeopardise the welfare of the horse. Eindhoven based equitation science
  • Published in Feature, Interview, Technology
Tagged under: Data, Equestrian, IPOS Technology, Startup, Technology

The Numbers and Challenges of Social Media With the Adelaide Crows

Wednesday, 08 August 2018 by Bullpen
AFL club Adelaide Crows is neck and neck with Big Bash League franchise Adelaide Strikers as South Australia’s most followed sporting entity on social media. In total the state’s footprint across four channels tracked by commercial sports consultancy Shunt is over two million with the 2017 AFL grand finalists contributing nearly a quarter of that.
  • Published in Feature, Social Media
Tagged under: Adelaide Crows, AFL, Facebook, Instagram, Marketing, Social Media, Twitter

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