Central Coast Mariners’ Tyson Scott: “There’s so Many Things that the A-League Can Learn From the MLS”
Friday, 22 February 2019
Located outside of the Australian capital cities, A-League club Central Coast Mariners have the unique challenge of being the voice of the smallest catchment area of the league. They have been very good at their interaction with their fanbase and are willing to banter and engage with fans of the league itself. We got the
- Published in Feature, Interview, Social Media
Insights Into the Growth of Online Athlete Marketplace PickStar
Wednesday, 20 February 2019
The transformation that talent booking marketplace PickStar has gone through has been rapid. What was initially built for fans to book their favourite athletes and stars for events in a centralised platform has evolved into being a key marketplace for brands and agencies to book athletes for media campaigns. The evolution is due, in part,
- Published in Feature, Interview, Technology
Cricket Australia Supported VR App Helps to Lift the Standards of Umpiring
Friday, 15 February 2019
An Australian firm has partnered with Cricket Australia to develop a smartphone and virtual reality app that challenges an umpires ability to make decisions based on T20 match conditions. Developed by Sports Technology Solutions, the aim is to help umpires practice their ability to make correct decisions under pressure and assist their decision-making processes for each
- Published in Feature, Interview, Mobile, Technology
The Changing Voice at Club Level with Adelaide United
Monday, 04 February 2019
In August 2018 A-League club Adelaide United took the step of openly telling fans and the public how they have they changed their voice and strategy on social media. The club published an article talking about the reasons behind the surge in interactions and engagement on their social media content was down to their changing voice
- Published in Feature, Interview, Social Media
Cricket Australia is Putting the Content in the Hands of their Players with Direct Hit
Friday, 01 February 2019
Over this past Australian summer Cricket Australia’s digital team entered the athlete-led content space with Direct Hit adding a new dimension to their media business. Augmenting cricket.com.au, Direct Hit aims to give an Australian player’s personal touch to the content and editorial already produced by the in-house digital team. Be it a rights holder, players’ association