Hiejima Lights up Twitter in NBL Pre-Season Blitz
Tuesday, 02 October 2018
As we head towards the NBL 2018/19 season opener next week we take a look at how the recent pre-season #NBLBlitz tournament held in Bendigo and Ballarat played out on Twitter thanks to our friends at Trendsmap. The competitions pre-season tournament made the move to regional Victoria this year with Bendigo and Ballarat playing hosts
- Published in Feature, Social Media
AFL Players: Who Influences the Influencers
Thursday, 27 September 2018
In the midst of the final week of the 2018 AFL season, the grand final just days away and with the 2018 Brownlow Medallist awarded to Hawthorn’s Tom Mitchell, Shunt Creative took a closer look at the Twitter accounts of AFL players with the help of Twitter data specialists Trendsmap. With the Brownlow Medal awarded
- Published in Feature, Social Media
The Numbers and Challenges of Social Media With the Adelaide Crows
Wednesday, 08 August 2018
AFL club Adelaide Crows is neck and neck with Big Bash League franchise Adelaide Strikers as South Australia’s most followed sporting entity on social media. In total the state’s footprint across four channels tracked by commercial sports consultancy Shunt is over two million with the 2017 AFL grand finalists contributing nearly a quarter of that.
- Published in Feature, Social Media
Unscriptd: “If You Are Prepared to Embrace Your Vulnerability as a Strength, Then Anything Can Happen”
Tuesday, 27 February 2018
With the universal visibility and influence of athletes, often harnessing bigger audiences than their own teams and the leagues themselves, the demand for them to control their own image and reflect their own identity has become necessary. In a demanding sporting world, they are their own brand, trademark and entity. Unscriptd is an athlete media
- Published in Interview, Social Media, Technology
West Coast Fever’s Nathan Drudi Gives a Lowdown on Netball in the West
Wednesday, 21 February 2018
With Western Australia’s elite netball team the West Coast Fever in the midst of a gruelling pre-season, after a difficult season in 2017 the squad has been refreshed with new recruits as they build to the second season of Australia’s Super Netball in April. The Fever’s on-court changes are reflected off the court with the
- Published in Interview, Social Media
Basketball Victoria Goes on the Offensive in Audience Growth Drive
Tuesday, 12 December 2017
Having consolidated its marketing and communications department Basketball Victoria went on the offensive in 2017 as it activates a participation base of 450,000 leading to impressive social media audience growth across all channels. Shunt Creative sat down with Basketball Victoria’s Communications Manager Rebekah Lacy and Communications & Digital Media Officer Craig Freeman to discuss the
- Published in Interview, Social Media
Badminton Victoria Prove Significant Organic Facebook Growth Isn’t a Myth
Tuesday, 12 December 2017
Outsized social media growth by sports often aren’t due to reasons you might expect. Case in point is Badminton Victoria who have focussed on structural changes with associated updates to systems and processes to generate exceptional Facebook audience results in 2017. Shunt Creative sat down with Badminton Victoria’s State Director Craig Haydock and Tournament &
- Published in Interview, Social Media
More Informal Approach to Social Media Works Wonders for Little Athletics Victoria
Tuesday, 12 December 2017
Taking a more relaxed, informal approach to engaging audiences has been the key to a doubling in Facebook followers for Little Athletics Victoria in 2017 as its audience has increased from 5,800 to 13,100 while Instagram has also grown by 73%. Shunt Creative sat down with Little Athletics Victoria’s Communications & Marketing Coordinator Lachlan Rayner
- Published in Interview, Social Media
CAMS Combine Peak Body and Promoter to Turbo-charge Audience Engagement
Tuesday, 12 December 2017
As the peak body and promoter of a diverse and complicated motorsport industry in Australia the CAMS communications team has its hands full. The key to its social media success in 2017 has been understanding its different audiences and what they relate to. Shunt Creative spoke to CAMS Australia’s Digital Media Manager Rob James to
- Published in Interview, Social Media
Ben Simmons is the Most Followed Australian Athlete on Instagram
Monday, 04 September 2017
Philadelphia 76ers forward Ben Simmons has the largest Instagram following in a star-studded list of over 2,300 athletes from 45 sports competing domestically and abroad in a new 50Mil social media ranking released today. Simmons scores while cricketers dominate the Top 10 Five Australian male sport stars have an Instagram following of 1 million or
- Published in Social Media
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