SportsHi: High School Sports With a Mission
Thursday, 11 June 2020
Combining the power of sports and academics, SportsHi is a high school student-athlete network where members empower each other to be engaged with sports and their wider community. Founded by Alex Miles, SportsHi’s purpose is to give more high school students a chance at higher education. He recognised the problems that youths were having with
- Published in Feature, Interview, Social Media, Technology
In Conversation with Sportwalk’s Abhranil Roy
Tuesday, 02 June 2020
In a joint series with the team over at Sportageous we decided to link up and put questions to Sportwalk’s Director and Digital Media Lead, Abhranil Roy. We wanted to get some insights into his company and their work in the Indian sports industry. Sportwalk is a Chennai based creative sports agency that has a diverse array of interests across events, merchandising and
- Published in Feature, Interview, Social Media
How Big a Hit Has Sport Taken on Social Media During the April Lockdown?
Tuesday, 19 May 2020
This is a cross-posting from Australian sports data company Shunt who analyse social media trends and movements across Australian sport. Shunt’s April activity comparison has shown that Covid-19 dragged down the Australian sports industry’s Facebook productivity and engagement by a third with better resourced national sports and teams faring best while smaller state and territory markets
- Published in Feature, Social Media
In Brief: LaLiga Hits 100 Million Mark Across Their Social Media Channels
Friday, 10 January 2020
Spain’s LaLiga has announced that they have passed 100 million followers across all its social media platforms with a 25-fold increase since 2013. A focus on internationalising social media content with 12 different platforms publishing content in over 15 languages has been credited with the explosive growth for the league. The league has claimed that they are now have a greater
- Published in Social Media
In Brief: Channel 10 Enhances Partnership With Grabyo
Thursday, 12 December 2019
Channel 10 has enhanced its partnership with cloud-based video platform provider Grabyo to evolve its digital, social and mobile content strategy throughout 2019, replacing SnappyTV which is to be shut down on December 31. The partnership sees the broadcaster utilise Grabyo’s cloud video platform to replicate its broadcast news content from its suite of news and current affairs
- Published in Feature, Social Media, Technology
The Lowdown on Forever Network and How They are Upending the Sports Media Game with Basketball Forever
Friday, 29 November 2019
Basketball has thrived off fans and groups creatively using clips and highlights from across the major leagues down to high schools across social media. Whether its domestic leagues, the NBA or college hoops this open use has been a positive driver of the sport’s culture and has certainly been one of the reasons for the
- Published in Feature, Interview, Social Media
Central Coast Mariners’ Tyson Scott: “There’s so Many Things that the A-League Can Learn From the MLS”
Friday, 22 February 2019
Located outside of the Australian capital cities, A-League club Central Coast Mariners have the unique challenge of being the voice of the smallest catchment area of the league. They have been very good at their interaction with their fanbase and are willing to banter and engage with fans of the league itself. We got the
- Published in Feature, Interview, Social Media
The Changing Voice at Club Level with Adelaide United
Monday, 04 February 2019
In August 2018 A-League club Adelaide United took the step of openly telling fans and the public how they have they changed their voice and strategy on social media. The club published an article talking about the reasons behind the surge in interactions and engagement on their social media content was down to their changing voice
- Published in Feature, Interview, Social Media
Hiejima Lights up Twitter in NBL Pre-Season Blitz
Tuesday, 02 October 2018
As we head towards the NBL 2018/19 season opener next week we take a look at how the recent pre-season #NBLBlitz tournament held in Bendigo and Ballarat played out on Twitter thanks to our friends at Trendsmap. The competitions pre-season tournament made the move to regional Victoria this year with Bendigo and Ballarat playing hosts
- Published in Feature, Social Media
AFL Players: Who Influences the Influencers
Thursday, 27 September 2018
In the midst of the final week of the 2018 AFL season, the grand final just days away and with the 2018 Brownlow Medallist awarded to Hawthorn’s Tom Mitchell, Shunt Creative took a closer look at the Twitter accounts of AFL players with the help of Twitter data specialists Trendsmap. With the Brownlow Medal awarded
- Published in Feature, Social Media