Channel 10 has enhanced its partnership with cloud-based video platform provider Grabyo to evolve its digital, social and mobile content strategy throughout 2019, replacing SnappyTV which is to be shut down on December 31.
The partnership sees the broadcaster utilise Grabyo’s cloud video platform to replicate its broadcast news content from its suite of news and current affairs programs, on social, in a social format and in real-time. Grabyo also allows 10 to broadcast live to Facebook and Periscope, including its breaking news updates and near-live news clips.
Elliot Renton, Senior Director and Head of APAC at Grabyo said in a press release: “Today’s video audiences are watching most often across social media and online platforms, predominately using mobile devices.
“We’re proud to play a key role in the evolution of Channel 10’s content strategy. The network goes beyond simply delivering content online, it is creating customised content for social, tailored for online audiences, available to watch anywhere, at any time.”
Channel 10’s head of social content, Kirsty Wilson, added: “Our partnership with Grabyo is a valuable part of our video strategy as it allows us to efficiently share our content onto social and continue the conversation beyond linear broadcast.”
Grabyo is already utilised by major rights holders and broadcasters locally, prior to the 2019 Australian Open, Grabyo signed a deal with Tennis Australia to help service their live streaming and video-on-demand content as they increase their digital and social media presence.