Central Coast Mariners’ Tyson Scott: “There’s so Many Things that the A-League Can Learn From the MLS”
Friday, 22 February 2019
Located outside of the Australian capital cities, A-League club Central Coast Mariners have the unique challenge of being the voice of the smallest catchment area of the league. They have been very good at their interaction with their fanbase and are willing to banter and engage with fans of the league itself. We got the
- Published in Feature, Interview, Social Media
Insights Into the Growth of Online Athlete Marketplace PickStar
Wednesday, 20 February 2019
The transformation that talent booking marketplace PickStar has gone through has been rapid. What was initially built for fans to book their favourite athletes and stars for events in a centralised platform has evolved into being a key marketplace for brands and agencies to book athletes for media campaigns. The evolution is due, in part,
- Published in Feature, Interview, Technology
Cricket Australia Supported VR App Helps to Lift the Standards of Umpiring
Friday, 15 February 2019
An Australian firm has partnered with Cricket Australia to develop a smartphone and virtual reality app that challenges an umpires ability to make decisions based on T20 match conditions. Developed by Sports Technology Solutions, the aim is to help umpires practice their ability to make correct decisions under pressure and assist their decision-making processes for each
- Published in Feature, Interview, Mobile, Technology
The Changing Voice at Club Level with Adelaide United
Monday, 04 February 2019
In August 2018 A-League club Adelaide United took the step of openly telling fans and the public how they have they changed their voice and strategy on social media. The club published an article talking about the reasons behind the surge in interactions and engagement on their social media content was down to their changing voice
- Published in Feature, Interview, Social Media
Cricket Australia is Putting the Content in the Hands of their Players with Direct Hit
Friday, 01 February 2019
Over this past Australian summer Cricket Australia’s digital team entered the athlete-led content space with Direct Hit adding a new dimension to their media business. Augmenting cricket.com.au, Direct Hit aims to give an Australian player’s personal touch to the content and editorial already produced by the in-house digital team. Be it a rights holder, players’ association
WSC Sports is Boosting Their On The Ground Presence in APAC
Wednesday, 23 January 2019
One of the world’s most exciting sports tech businesses is Israeli based WSC Sports. At the core of the company’s global growth is their smart video creation platform which uses artificial intelligence to scan and analyse sports broadcasts in real time to identify in-game events to generate customised video highlights of every player, team or
- Published in Feature, Interview, Technology
Ida Sports is on a Mission to Create the Ideal Football Boots for Women
Monday, 14 January 2019
The most startling problem women’s footballers have had for too long is they have had to use men’s and children’s boots which were never designed to support their feet. This lack of suitable footwear causes multiple problems, injury, reduced participation and most crucial of all enjoyment in sport drops. Melbourne startup Ida Sports wants to
Fan+ Plans to be a Central Marketplace to Buy Sporting Experiences
Monday, 24 December 2018
A trio of former sports administrators and marketing executives have banded together as they saw an opportunity to get fans closer to their favourite athletes and clubs in an engaging, experience driven way. Co-founder Rod Harys, former CEO of the National Basketball League’s Sydney Kings, and his fellow co-founders Aaron Warburton and Kirill Litovchenko have
Spalk’s Ben Reynolds on a Year of Accelerating Growth
Tuesday, 18 December 2018
With the increasing nature of virtual production prevalent in linear television and online broadcasting, sports commentary platform Spalk is well placed to deliver a vital solution in the production supply chain. The company’s Virtual Commentary Studio helps clients and rights holders create bespoke, remote commentary for as many markets or countries benefitting them without the
SportsHosts Wants to Power Authentic Sports Fan Experiences
Friday, 14 December 2018
So often many of us will add a sporting event into our international travel itinerary but to share that experience with a local fan makes for a unique experience. Australian founded company SportsHosts plans to power those experiences with their platform which connects travellers, both local and international, with local fans to watch sports together.
Talking All Things Content with Tennis Australia’s Kim Trengove
Monday, 03 December 2018
As the rights holder of one of Australian sport’s most valuable properties, the Australian Open, Tennis Australia’s business has been on a significant upward growth curve. Fuelled by the Australian Open, Tennis Australia earned $337 million in revenue the last financial year, with cash reserves now topping $80 million. Earlier this year they secured a
URef Aims to Check the Pulse of Fan Sentiment Towards Referees
Wednesday, 28 November 2018
Australian startup URef channelled their frustrations with the large amount of negative conversation and annoyances with referees into a platform that gives fans a centralised voice to rate a referee’s match-day performance. Their app-based platform checks the barometer of fan sentiment and emotion by asking users whether they agree with key decisions of a match
- Published in Feature, Interview, Mobile, Technology
Building Out a Lively Cricketing Network with CricHeroes
Thursday, 15 November 2018
Powered by a fast, easy to use scoring module, grassroots cricket app CricHeroes plans to be the central social network for cricket players and fans alike. The Ahmedabad-based startup allows amateur cricketers to live score their matches while any person can track a match on CricHeroes live, ball to ball, like an international match. Though
- Published in Feature, Interview, Technology
Hudl’s Software Solutions Opens Up a Deep Library of Awesome Talent and Content
Tuesday, 13 November 2018
The global accessibility of video in sport has given rise to coaches and athletes becoming connected through video and analysis. This appetite to infuse all levels of sport with technical and performance analysis has grown US performance technology business Hudl’s footprint around the world. The company’s full stack of video analysis solutions assists teams from
- Published in Feature, Interview, Technology
Benchvote Helps Clients Build Faster Fan Engagement and Data Capture Activations
Wednesday, 07 November 2018
Harnessing the mobility of digital, Sydney based fan engagement startup Benchvote builds digital fan activations that are limitless. The company helps clients build microsites and widgets to allow fast fan and sponsor activations. The advantage is they can respond to client changes, needs and new ideas quicker than an agency, or even internally. The National
- Published in Feature, Interview, Technology
Status Sport Makes Match Day Software Accessible for Grassroots Coaches
Thursday, 01 November 2018
Status Sport’s Australian rules football software platform and app Interchanger has been honed and developed with elite Australian Football League clubs. The platform allows coaches to manage player rotations, substitutions, fatigue, statistics and live data. All of that match-day data is collated into one cloud-based platform. Yet the company has found the sweet spot with an increasing
- Published in Feature, Interview, Technology
Part 2: Dr Craig Duncan on Preparing Footballers for International Duty
Friday, 26 October 2018
In part one, Dr Craig Duncan talked about preparing Australia’s footballers for international duty and the relationships between performance scientists and coaches. In this part he delves into Australia’s physiological performance at the 2018 World Cup, and with an eye on the 2019 World Cup he discusses the women’s national team. Okay we’re watching Australia’s three games
myKicks: One of Australian Tech’s 2018 Breakthroughs
Thursday, 25 October 2018
Perth based startup Formalytics is one of the breakthrough stories in the Australian tech industry in 2018. The company developed technology from the ground up that utilises computer vision and augmented reality which turns any ball into a smart ball through a mobile device. Their first product the penalty kick app myKicks surged to number
- Published in Feature, Interview, Mobile, Technology
Part 1: Dr Craig Duncan on Preparing Footballers for International Duty
Monday, 22 October 2018
Beginning with a 2-1 victory over Kyrgyzstan in Bishkek on June 16th 2015 and ending with a 2-0 defeat to Peru in Sochi on June 26th 2018, Australia’s World Cup journey was demanding, draining and arduous. Travelling more than 250,000 kilometres just to qualify for the World Cup finals was energy-sapping enough. With so much
Grabyo Plans to be on the Cutting Edge of Social Video Production
Friday, 19 October 2018
As organisations and rights holders move quicker to live, in the moment content, UK-based video technology company Grabyo is the market leader in providing content tools to capitalise on this demand for live and mobile content. The company has developed a suite of cloud-based video clipping, editing and live production tools that streamlines production and sharing
- Published in Feature, Interview, Technology
Building Predictive Models with Betfair’s Kaushik Lakshman
Wednesday, 17 October 2018
Betfair’s data scientist Kaushik Lakshman has given a little insight into building predictive sports models. In this conversation he takes us through what goes into building a predictive model for the NBA, a league and a sport that he is passionate about. Lakshman utilises historical data and his own built statistical models and techniques to
Uptek Founder On the Vital Benefits of Blood Flow Restriction Training
Monday, 15 October 2018
Gold Coast based startup Uptek has set itself the task of demonstrating the muscular benefits of blood flow restriction training, a novel method of exercise used by NASA as part of their Enhanced Countermeasure Program (ECP) to reduce muscle loss associated with space travel. Targeting a wide market of people including recovery patients, body builders, post-op
- Published in Feature, Interview, Technology
Hiejima Lights up Twitter in NBL Pre-Season Blitz
Tuesday, 02 October 2018
As we head towards the NBL 2018/19 season opener next week we take a look at how the recent pre-season #NBLBlitz tournament held in Bendigo and Ballarat played out on Twitter thanks to our friends at Trendsmap. The competitions pre-season tournament made the move to regional Victoria this year with Bendigo and Ballarat playing hosts
- Published in Feature, Social Media
Insights From MPower MSL’s CEO on Building Intelligence and Loyalty for Businesses
Thursday, 27 September 2018
Since listing on the Australian Stock Exchange in May 2016 enterprise SaaS provider MPower MSL has been on a significant growth curve. The company’s full stack of venue software, point-of-sale and business intelligence platforms helps venues, membership based organisations and stadium operators understand its members and patrons so they can keep tailoring their businesses with
- Published in Feature, Interview, Technology