As we head towards the NBL 2018/19 season opener next week we take a look at how the recent pre-season #NBLBlitz tournament held in Bendigo and Ballarat played out on Twitter thanks to our friends at Trendsmap.
The competitions pre-season tournament made the move to regional Victoria this year with Bendigo and Ballarat playing hosts to the leagues eight teams. The NBL Blitz kicked-off on Thursday 20th September at the Bendigo stadium followed by a weekend double-header at the nearby Ballarat Minerdome.
In addition to the 12 games played across the three days there were community activities at both venues that included clinics, 3×3 matches, wheelchair and indigenous basketball.
The most used word (above) across all tweets was in fact Japanese, roughly translated as ‘basketball of the time’. This is likely a reference to Brisbane Bullets recent signing, shooting guard Makoto Hiejima, who was one of the Japanese national team stars that upset the Australian Boomers in a FIBA World Cup qualifying match in late June.
Fans from afar
In terms of nationality, it’s no great surprise that Australian based Twitter accounts made up the lion’s share of activity across the #NBLBlitz hashtag at a little over 70%. What is interesting is the percentage of Japanese fans that tuned into the tournament comprising 10% of the total. The other nationality of note was New Zealand who likely paid close attention to the progress of the NZ Breakers.
Sneak-peek at United form?
Of the Australian Twitter fans following the Blitz, it was Melbourne based supporters who were the greatest in numbers at 28% of the total. No doubt, a sizeable proportion would have been keeping an eye on last year’s champions Melbourne United to get a sneak-peek at their pre-season form.
Fans of perennial finals contenders the Perth Wildcats accounted for most of Perth’s 15% total while Sydney based fans (10%) tuned-in to get a first glimpse of star Kings recruit Andrew Bogut.
🏀 👀 👑 🙌 🔫
“As the starters gun went off, there was a raising of hands around the stadium as all eyes turned towards the basketball and who would be crowned NBL Blitz champion….”
A very lame translation of the top 5 emoji that played-out across #NBLBlitz hashtag during the tournament.
Plenty to talk about
Across the two-week window bracketing the NBL Blitz Trendsmap identified 2,400 tweets and 1,700 re-tweets on the #NBLBlitz hashtag. As can be seen in this activity graph chatter steadily built up to the Thursday round of games in Bendigo before a Friday lay-day and then peaked on the Saturday as the tournament got underway again in Ballarat.
36ers Blitz the field
Based on pre-season form it’s the Adelaide 36ers who will be the one’s to watch as the only undefeated team across the three-day tournament downing more fancied rivals Melbourne United, Sydney Kings and Perth Wildcats in the process.
— NBL (@NBL) September 22, 2018
Most Quoted Tweet
We’re excited to announce that every single second of action at this week’s preseason Blitz will be streamed live and direct on Twitter.
— NBL (@NBL) September 18, 2018
Most Replied Tweet
Its’s been fun Bendigo….Tried a few highly recommended restaurants in town and must say, were absolutely fantastic! Thanks for hosting the @SydneyKings again….
— Andrew Bogut (@andrewbogut) September 21, 2018
Most Influencing Tweet
— NBL (@NBL) September 20, 2018