How was your experience at HYPE’s Bootcamp in Taiwan?
Shelly Bar: “The Bootcamp was very well organised, it was great meeting a variety of teams from around the world like Malaysia, Taiwan, New Zealand, Russia.
“The one-on-one meetings gave us a lot of insights because as a startup that’s what we’re seeking.
“Then the chance to meet and talk with influential people and mentors in the sporting world was so beneficial as we are a young company.”
As you move towards the Demo Day in January 2020, what do you hope to keep learning and then use that as you grow the business through next year?
SB: “We have webinars with mentors that are helping to guide us and we’ll try to learn from any mistakes that we make. We’re bringing a prototype to the Demo Day so that’s a big focus for us.”
Describe the product in a bit more detail and the protoype phase you’re in.
SB: “The vision for the company started because I’m a Pilates instructor and master trainer for the last 15 years. I have my own boutique studio and what I saw is that Pilates equipment is great, it’s one unique machine and you can do all kinds of exercises and the benefit of Pilates is that it can help improve your physical and mental wellbeing, but it’s only available in studios. This is potentially inaccessible and expensive, and sessions may not be personalised to every person.
“What we plan to do is to build units for Pilates equipment training operated by an app. So each unit contains a Pilates machine, a personal screen operated by an app and we have cameras that monitor a person’s exercises and movements so we can get an accurate idea of how a person is moving and stretching.
“We’ve built the units and the aim is to place them in accessible areas in cities such as parks, business districts and universities. Having just come from Taiwan and one of the big things we learnt there was the push to smart cities. Smart cities are looking for plug and play startups that can be integrated into it, this is our chance to bring wellness and health and fitness benefits for residents.
“The sessions are personalised according to the needs and levels of the practitioners, for example if a woman is pregnant she would have her own personalised session as opposed to someone who has issues with their back muscles. The plan is to work with physiotherapists to make sure plans and exercises are developed for different types of rehabilitation and injuries.”
What does the next 12 months look like for your startup?
SB: “Until January 2020 we’ll have a prototype unit ready for testing, then we’re going to do our first pilot in Tel Aviv and on our roadmap from April 2020 we want to do some testing in new markets and locations.”
Conversations produced in collaboration with HYPE Sports Innovation.