While we recently interviewed Rosterfy’s co-founder Shannan Gove to get some insights into the company and where the company’s future lies, we were prompted to go back to Rosterfy by a recent ABC article featuring the company. So we checked in with their other co-founder Bennett Merriman to understand how their technologies that applied to workforce management will play a role in helping sporting organisations get back up and running.
With attendance tracking for community sports, how did Rosterfy realise this is a solution that is necessary for community sports start being operational again?
Bennett Merriman: “We’ve been involved in the sports and events industry for over 10 years and worked with clubs in that space for five years now. With the relaxation of lockdown rules in most states around Australia, we realised there was an emphasis of getting community sport back on its feet. Speaking with our contacts and clients in that space, it became very obvious that there was a need for organisations and clubs to track all their members, players and volunteers to help with COVID tracing. For us, we have a module that tracks workforce, however, that could be quite easily replicated into clubs using our check-in and check-out modes to track players, members, and everyone involved in a club.”
It’s a quick shift into being a solution for operational management. It’s an intriguing area of growth for the business isn’t it?
BM: “Definitely. We work across a number of verticals including the major event space and some of those have been impacted more heavily than others due to COVID-19. So given we have a full end-to-end workforce solution, we’re able to modularise and that we’re able to pick up certain modules and place it into verticals where there’s a need for it. That’s what has happened here with our check-in and check-out mode, that can be used that for attendance tracking at club and community sport level.”
How quick were you able to deploy?
BM: “When we realised there was a need for it, we could deploy it in 24 hours. It was a really easy process for us to set up an account and import and upload that data into the system for the clubs to get up and running.”
In an ABC article you appeared in and gave quotes too, Rosterfy has deployed its volunteer workforce tracking to Hockey Australia’s national team players. Briefly describe that potential.
BM: “Hockey Australia were already a partner of ours and were already looking at ways to utilise the system. With their teams and clubs coming back online, including the Kookaburras and Hockeyroos, they could see a really easy application for us. They’re able to feed the platform down to their clubs and then the community level as well. We’ve also been very fortunate to partner with Stack Sports who work with thousands of clubs at the community level around Australia and they have been pushing our platform out to a number of key clubs countrywide and we’ve been able to get a lot of leads through that partnership.”
What has the partnership with Stack been like?
BM: “We’ve had a great relationship with them for a number of years now, and more recently through the need and problem we’re solving when it comes to attendance tracking, there’s been an even greater need for us to partner together. So where they’re really strong is their membership database technology and tools for club and community groups to manage all of their stakeholders and we can collaborate with the live, real-time tracking of players and members when they attend training sessions and game days.
“Stack’s tech can import fixtures and have their rosters all organised within their platforms, whereas we can fill the void of actually real-time tracking of players attending a venue or attend the game itself. As our relationship was very strong we were able to easily and quickly have our product teams work together, it took no more than a week to integrate our technologies around and let the market know what we’re doing.”
What does the short term now hold for Rosterfy?
BM: “We’re treating the first month as being quite flexible and listening to what our users are saying and how they’re finding it. We’ll be trying to adjust the product when needed to make it as streamlined as possible for clubs and community groups to go to our website, sign up, and the next minute, they’re using the system for their training. Secondly, we have an office in the USA and UK, so those markets are gradually coming back and grassroots sports will be coming back in the coming months. We’ll position ourselves to be able to replicate what we’ve learned here and be able to roll it out into those two markets, which are significantly bigger. We’re looking to take this overseas, no doubt.”