Following their attendance at Sports Tech Tokyo in April we asked a selection of companies about their experience of the event and how their plans and ideas have evolved.
In this reflection we spoke to Arena’s CEO Paulo Martins.
What did you learn in your brief time at Sports Tech Tokyo?
Paulo Martins: “It was great, just a great experience and we’re fortunate to be close to the organisers, Scrum Ventures. When we went through the Techstars program a couple years ago we had a chance to network with them, have kept a good relationship with them which fortunately allowed us to be invited to join STT. One of the best things about the experience was the direct access to decision-makers, people involved with different sports – rugby, football, baseball – and television networks. Those are the people that we were looking for, people that can help showcase our product and allow us to discuss what value we can bring to them.”
You’ve already got presence in Japan, how will you build on that?
PM: “We know the Rugby World Cup is happening in September and we were already actively working with companies who want to develop a real-time experience and increasing engagement while an event happens. We have partnerships with data providers that can provide us with exclusive content plus our team can get content from fans and athletes. You put all that together and it’s a great combination to expand between media companies who are looking for rugby as a primary sport.
“That’s one reason why we’ve got an eye on expanding with federations and teams to help them get more fans to attend a game.”
Then looking at expansion across Asia, what opportunities are you excited by?
PM: “It’s just the amount of companies who are looking for an engagement solution. The Olympics is going to be a big deal but we’re motivated to work with more companies, not only in Japan but across Asia. We’re in 95 countries right now but Japan is our first big priority in Asia.”