In Conversation with Nick Maywald, Chairman of Synergy Sports
Thursday, 29 October 2020
by Bullpen
In 2019, Atrium Sports acquired both automated camera technology firm Keemotion and also the sports data behemoth Synergy Sports Technology. The business recently rolled them all up into a new brand, Synergy Sports, to create a colossal one stop shop for advanced video and sports data services for leagues and teams from the top of
- Published in Feature, Interview, Technology
Tagged under:
Atrium Sports, Basketball, Broadcast, Data, FIBA, Keemotion, Nick Maywald, Statistics, Synergy Sports, Technology, Video
Australia’s WNBL Reflects on Move Into Livestreaming
Tuesday, 24 March 2020
by Bullpen
Between 2015 and 2018, Australia’s Women’s National Basketball League (WNBL) was in a position where television exposure of the league was limited. The league did not have a national broadcast deal at this point and was reliant on pay television to get their games out to fans. The difficulty with paid channels is the inevitably
- Published in Feature, Technology


