In Conversation with Nick Maywald, Chairman of Synergy Sports
Thursday, 29 October 2020
In 2019, Atrium Sports acquired both automated camera technology firm Keemotion and also the sports data behemoth Synergy Sports Technology. The business recently rolled them all up into a new brand, Synergy Sports, to create a colossal one stop shop for advanced video and sports data services for leagues and teams from the top of
- Published in Feature, Interview, Technology
Australia’s WNBL Reflects on Move Into Livestreaming
Tuesday, 24 March 2020
Between 2015 and 2018, Australia’s Women’s National Basketball League (WNBL) was in a position where television exposure of the league was limited. The league did not have a national broadcast deal at this point and was reliant on pay television to get their games out to fans. The difficulty with paid channels is the inevitably
- Published in Feature, Technology
In Conversation with Streamer, Presenter, Commentator Nate Patrick
Friday, 14 February 2020
From a gamer into a fully-fledged career where he streams and commentates for two of Australia’s major sports rights holders, the transition into a new career for Nate Patrick has been rather unique. He has already commentated two seasons of the E-League across Fox Sports and streaming platform Twitch and currently commentates National Basketball League
The Lowdown on Forever Network and How They are Upending the Sports Media Game with Basketball Forever
Friday, 29 November 2019
Basketball has thrived off fans and groups creatively using clips and highlights from across the major leagues down to high schools across social media. Whether its domestic leagues, the NBA or college hoops this open use has been a positive driver of the sport’s culture and has certainly been one of the reasons for the
- Published in Feature, Interview, Social Media
HYPE SPIN Accelerator Taiwan Spotlight: Avountes
Monday, 25 November 2019
Our series of conversations with founders and companies going through HYPE’s Spin Accelerator in Taiwan. In this conversation we spotlight Avountes. Avountes has developed a community-based platform called PickUps, in essence it’s a social network for basketball built around connectivity and gaming with an aim to bring people together to share the basketball experience. In this conversation we spoke
- Published in Feature, Interview, Technology
Hiejima Lights up Twitter in NBL Pre-Season Blitz
Tuesday, 02 October 2018
As we head towards the NBL 2018/19 season opener next week we take a look at how the recent pre-season #NBLBlitz tournament held in Bendigo and Ballarat played out on Twitter thanks to our friends at Trendsmap. The competitions pre-season tournament made the move to regional Victoria this year with Bendigo and Ballarat playing hosts
- Published in Feature, Social Media
NBL’s Guy Neville: “We’re past the time of where we thought of ourselves as just a national sporting league”
Thursday, 26 July 2018
The National Basketball League has just come off its 40th season and there is a fresh and vibrant feeling surrounding the league which has been built from an internal entrepreneurial spirit, especially one that is eyeing off being one of the most important basketball league’s in the world. The league’s footprint is expanding into key
Basketball Victoria Goes on the Offensive in Audience Growth Drive
Tuesday, 12 December 2017
Having consolidated its marketing and communications department Basketball Victoria went on the offensive in 2017 as it activates a participation base of 450,000 leading to impressive social media audience growth across all channels. Shunt Creative sat down with Basketball Victoria’s Communications Manager Rebekah Lacy and Communications & Digital Media Officer Craig Freeman to discuss the
- Published in Interview, Social Media
KPMG’s Sophisticated Quest to Shake Up Game Scheduling
Monday, 23 October 2017
Out of the big four professional services firms, KPMG’s Director of Sports Analytics Ryan McCumber started by telling Bullpen that they want to own the sports analytics space with their primary assets, game scheduling, real time in-stadium analytics and the Sports Analytics World Series a global conference series showcasing innovation, technology data and analytics which
- Published in Interview, Technology
Genius Sports’ Ben Turner Talks Empowering Sports to Take Control of their Official Data
Monday, 09 October 2017
The combination of technology and data to fuel fan engagement, drive the commercialisation of sport and to gain a greater understanding of athletes is evolving rapidly. Fans are now presented by broadcasters and sporting leagues with smarter athlete and performance data, delivered in enhanced ways, to create bigger opportunities and experiences. At the head of this
- Published in Interview, Technology