Insights Into Global Football Content Platform FOOTYLIGHT
Friday, 11 September 2020
Frustrated with the disparate sources of news, highlights and goals, especially the grainy vision of so many goals we used to see on YouTube. A team of guys banded together to create a football platform that centralises all of the content that they were looking, thus FOOTYLIGHT was born. The digital platform aggregates news, live
- Published in Feature, Interview, Technology
In Brief: Channel 10 Enhances Partnership With Grabyo
Thursday, 12 December 2019
Channel 10 has enhanced its partnership with cloud-based video platform provider Grabyo to evolve its digital, social and mobile content strategy throughout 2019, replacing SnappyTV which is to be shut down on December 31. The partnership sees the broadcaster utilise Grabyo’s cloud video platform to replicate its broadcast news content from its suite of news and current affairs
- Published in Feature, Social Media, Technology
The Lowdown on Forever Network and How They are Upending the Sports Media Game with Basketball Forever
Friday, 29 November 2019
Basketball has thrived off fans and groups creatively using clips and highlights from across the major leagues down to high schools across social media. Whether its domestic leagues, the NBA or college hoops this open use has been a positive driver of the sport’s culture and has certainly been one of the reasons for the
- Published in Feature, Interview, Social Media
In Conversation with the Founders of Display Sense & Blinxel
Tuesday, 15 October 2019
We had a quick sit-down with the CEO of Display Sense, Brian Kelly and the CEO of Blinxel Tuck Siver. Blinxel has developed Blink which is their augmented reality platform for mobile phones. While a growing medium, with huge potential as a duel experiential and marketing medium, there’s still plenty of room for growth and uptake. How
- Published in Feature, Interview, Technology
Quick Conversations at Qatar Sports Tech Fast-Track Melbourne: Plattar
Friday, 13 September 2019
Plattar is the augmented reality platform designed to enhance customer experiences. Its strongest advantage is that it is an accessible and scalable solution for brands, marketers and rights holders to develop lively marketing campaigns for fans and consumers. We put a few quick questions to Jonathan Keyse of Plattar. There’s a lot of opportunities for Plattar, you
- Published in Interview, Technology
How Arena.im Brings Conversations Back to Publisher’s Native Platforms
Wednesday, 26 June 2019
Sneakily catching up on the NBA Draft or playoff action at work, checking a live blog of the Formula 1 qualifying whilst at another sporting event – anything to keep up with live conversation around sporting events. A closer look at some of these live blogs and they’re generally powered by Arena.im, a San Francisco
- Published in Feature, Interview, Technology
Personalising Sports Viewing with Edisn.ai: “What We’re Trying to Build is a Version of the Future of Sports Consumption.”
Thursday, 21 March 2019
In a move that put them firmly in the minds of sports team executives, media and investors in North America, fast rising Bangalore-based company Edisn.ai pitched at the Sports Tank Innovation Studio event in Charlotte and took out the audience choice award. An important win and recognition for the company as they prepare to launch their
- Published in Feature, Interview, Technology
Datamate Speeds up the Workflow of a Team’s Social Media Department
Monday, 18 March 2019
Underpinned by the rise of sports social media consumption, Datamate helps organisations create scalable video clips and motion graphics for easy distribution across social media platforms. The tech powering it is a cloud-based platform that helps create animated videos using client driven data. Users can select templates and build graphics in seconds and have videos ready
- Published in Feature, Interview, Technology
Central Coast Mariners’ Tyson Scott: “There’s so Many Things that the A-League Can Learn From the MLS”
Friday, 22 February 2019
Located outside of the Australian capital cities, A-League club Central Coast Mariners have the unique challenge of being the voice of the smallest catchment area of the league. They have been very good at their interaction with their fanbase and are willing to banter and engage with fans of the league itself. We got the
- Published in Feature, Interview, Social Media
The Changing Voice at Club Level with Adelaide United
Monday, 04 February 2019
In August 2018 A-League club Adelaide United took the step of openly telling fans and the public how they have they changed their voice and strategy on social media. The club published an article talking about the reasons behind the surge in interactions and engagement on their social media content was down to their changing voice
- Published in Feature, Interview, Social Media