Pico: Helping Teams Know and Build Engaged Fans
Wednesday, 08 July 2020
One of the big challenges for all teams is to get a full picture of their fan base. Who follows them and where from? The problem with having so many social media followers is that they exist outside of a team’s direct communication channels which can make it seem like those fans and followers are
- Published in Feature, Interview, Technology
A New Way to Cheer: Buying Shares in an Athlete
Friday, 26 June 2020
The global sports market is worth a whopping 488 billion USD and encompasses 97 per cent of the world’s population, according to a 2018 study. Perhaps it’s no surprise that innovators in the field are constantly on the lookout for ‘the next big thing’. Esports, wearable technology, and virtual reality are all emerging verticals in the
- Published in Feature, Interview, Series, Startupbootcamp, Technology
Brisbane Lions and The Gabba’s ‘The Verandah’ Fan Experience
Friday, 29 March 2019
Across the globe major venues and sporting teams are constantly working on enhancing the fan experience for sports fans to deliver them extra bang for their hard-earned buck on game day. Whether it be from gourmet food options at MetLife Stadium, sensory rooms at Watford FC’s Vicarage Road or Celtic Park providing free sanitary products
- Published in Feature