TheMagic5: It’s About Customisation and Doing Away With ‘One Size Fits All’
Tuesday, 17 November 2020
Right now, they may be known as a customised swimming goggle manufacturing company but that undersells what TheMagic5 is as a company and where they’re heading. Starting with great success in goggles for swimmers and triathletes, their commitment to offering better fit, comfort and functionality sees the company’s potential mushroom as their technology can be
- Published in Feature, Interview, Technology
Uplift Labs: On the New Frontier of Virtual Training and Coaching
Tuesday, 27 October 2020
We’re on the precipice of a golden frontier of athlete training and coaching as geographical boundaries are smashed and technologies is developed that are geared towards virtual and digital training. We look at Uplift Labs, one of the key companies that is on that frontier. Uplift Labs has two core products that emerged at different times: Uplift
- Published in Feature, Interview, Technology
Onyx: The Mission to Build the World’s Smartest At-Home Fitness Instructor
Wednesday, 21 October 2020
Onyx is a fitness app that uses on-device computer vision to bring the at-home training experience to the mass market. The digital training app utilises a smartphone camera coupled with AI-powered movement tracking to count reps, correct form in real-time while providing on-demand workouts. The central experience with Onyx is personalisation. A user’s training performance
- Published in Feature, Interview, Technology
The Fitafy Story From Founder Brendan McCormack
Monday, 12 October 2020
It might have started as a light-hearted joke but the idea of harnessing your community to help solve a problem shows what is possible in a small amount of time. Realising active people in his community were struggling to find success with the dating apps available in the market, founder Brendan McCormack took on the
Just Football is Bringing the Digital Game to the Football Pitch
Tuesday, 28 April 2020
Armed with the mantra of getting youngsters and young adults to get outside and play instead of staying indoors and playing video games, Just Football is a mobile app that brings together the physical and digital worlds. The Swedish company combines real-life and mobile gaming through their app which allows players to compete in fun,
- Published in Feature, Interview, Technology
The Rise of Digital Fitness
Monday, 27 April 2020
This article is a cross-posting, and comes courtesy from Noise Studio. A big thank you to them for allowing us to re-publish this piece! The original article was posted here. — Digital fitness has elevated the meaning of the home workout. Whether you prefer to exercise at home, have to spend time indoors with limited or
- Published in Feature, Technology
Fittrack Is an End-to-End Digital Solution for Gyms and Health & Fitness Clubs
Friday, 24 April 2020
During our current coronavirus pandemic the rush for the most complete in-home fitness experience has gathered pace. People are consuming more YouTube videos and using well-known fitness apps to track their at-home workouts. But if a person already has a gym membership and trusts their trainer, where do they go? Fittrack is an end-to-end digital ecosystem
- Published in Feature, Interview, Technology
Get the World Moving Through Sports Tech
Thursday, 09 April 2020
This article is a cross-posting, and comes courtesy from Noise Studio. A big thank you to them for allowing us to re-publish this piece! The original article was posted here. — Early February, we were in Melbourne to discuss “how to get the world moving through Sports Tech” at Pause Fest. In essence, Pause Fest is
- Published in Feature, Technology
HYPE SPIN Accelerator Taiwan Spotlight: STRYDE
Monday, 25 November 2019
Our series of conversations with founders and companies going through HYPE’s Spin Accelerator in Taiwan. In this conversation we spotlight STRYDE and talked to the co-founders of STRYDE Leon Lee and Alex Chung. First question is your thoughts on the Taiwan Bootcamp, describe how you both felt about the experience? Leon Lee: “This is the second time we’ve
- Published in Feature, Interview, Technology
HYPE SPIN Accelerator Taiwan Spotlight: Freelates
Monday, 25 November 2019
Our series of conversations with founders and companies going through HYPE’s Spin Accelerator in Taiwan. In this conversation we spotlight Freelates and talked to their co-founder of Shelly Bar. How was your experience at HYPE’s Bootcamp in Taiwan? Shelly Bar: “The Bootcamp was very well organised, it was great meeting a variety of teams from around
- Published in Feature, Interview, Technology
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