Solving the Problem with In-Game Communications with Armony
Tuesday, 13 October 2020
Picture the images of a manager on the touchline calling a player over to whisper instructions, the assistant manager whispering advice to a substitute or the manager passing written notes to players. The problem they all have in common is distance. Football is one of the classic examples where tactical instructions requires immediacy and distance
Insights Into Global Football Content Platform FOOTYLIGHT
Friday, 11 September 2020
Frustrated with the disparate sources of news, highlights and goals, especially the grainy vision of so many goals we used to see on YouTube. A team of guys banded together to create a football platform that centralises all of the content that they were looking, thus FOOTYLIGHT was born. The digital platform aggregates news, live
- Published in Feature, Interview, Technology
Tonsser: Inside The Game-Changing Global Football Talent Spotter
Friday, 04 September 2020
Through accessible technology, Danish startup Tonsser breaks down the barriers between aspiring footballers and club recruitment. Their player app allows youth players to create a profile, monitor their performance and statistics, and use that as their own scouting tool with other players, clubs and academies. Players are rated with Tonsser’s proprietary in-house data and technology
- Published in Feature, Interview, Technology
In Conversation with Sports Alliance’s Nuno Mena
Monday, 17 August 2020
Sports clubs and federations have become clued into the age of personalising the fan journey, understanding their interests, how they engage with the club and more. To do this requires a lot of data from a lot of touch points. Sports Alliance helps clubs gather and organise their in-house fan data across multiple platforms to
- Published in Feature, Interview, Technology
In Conversation with Sportwalk’s Abhranil Roy
Tuesday, 02 June 2020
In a joint series with the team over at Sportageous we decided to link up and put questions to Sportwalk’s Director and Digital Media Lead, Abhranil Roy. We wanted to get some insights into his company and their work in the Indian sports industry. Sportwalk is a Chennai based creative sports agency that has a diverse array of interests across events, merchandising and
- Published in Feature, Interview, Social Media
Part 2: In Conversation with Markos Aristides Kern, CEO of FunWithBalls
Monday, 01 June 2020
In part-one we talked to Markos Aristides Kern, CEO of FunWithBalls, about how he has company has navigated COVID-19. In this part we delve into the company a little bit more to find out about the motivation and company’s purpose in getting people active and enjoying sports. Over the last 12 to 18 months it appears to me
- Published in Feature, Interview, Technology
Part 1: In Conversation with Markos Aristides Kern, CEO of FunWithBalls
Friday, 29 May 2020
Emerging startup out of Munich FunWithBalls merges sports with gaming with their product MultiBall by making static courts and spaces interactive. MultiBall is for out-of-home, in-home, on the court and public spaces. Users can keep fit and do workouts and training sessions with racket sports – squash, racquetball and tennis – and football. Suitable across
- Published in Feature, Interview, Technology
Treiner’s James Muir On Bringing Objectivity to Football Coaching
Wednesday, 13 May 2020
In the first part of our two-part conversation we talked to Treiner’s co-founder James Muir, we talk about how his company’s football coaching platform helps bridge the gap between players wanting to improve their football skills and connecting them with a large pipeline of coaches wanting to positively impact football in Australia. Head on over to
- Published in Feature, Interview, Technology
Just Football is Bringing the Digital Game to the Football Pitch
Tuesday, 28 April 2020
Armed with the mantra of getting youngsters and young adults to get outside and play instead of staying indoors and playing video games, Just Football is a mobile app that brings together the physical and digital worlds. The Swedish company combines real-life and mobile gaming through their app which allows players to compete in fun,
- Published in Feature, Interview, Technology
Don’t Look Back 003: RefLIVE
Monday, 20 April 2020
We look back and talk to Simon Murphy, CEO of RefLIVE to catch up on how his company has evolved between the time we first spoke in 2017 to now. The company has evolved from a smartwatch app for football referees into a SaaS management system that complements their smartwatch and smartphone app. While maintaining
- Published in Don't Look Back, Feature, Interview, Series, Technology