Insights Into Global Football Content Platform FOOTYLIGHT
Friday, 11 September 2020
Frustrated with the disparate sources of news, highlights and goals, especially the grainy vision of so many goals we used to see on YouTube. A team of guys banded together to create a football platform that centralises all of the content that they were looking, thus FOOTYLIGHT was born. The digital platform aggregates news, live
- Published in Feature, Interview, Technology
In Conversation with ECAL’s Patrick Barrett
Wednesday, 09 September 2020
Calendar communications and marketing platform ECAL has had a fresh injection of capital and has signposted their intention to maintain their global ambitions with key senior appointments. The company’s technology has been widely used by hundreds of clients in major sporting leagues and federations. Key to their solution is the ability to deliver hyper personalised
- Published in Feature, Interview, Technology
Pico: Helping Teams Know and Build Engaged Fans
Wednesday, 08 July 2020
One of the big challenges for all teams is to get a full picture of their fan base. Who follows them and where from? The problem with having so many social media followers is that they exist outside of a team’s direct communication channels which can make it seem like those fans and followers are
- Published in Feature, Interview, Technology
In Conversation with Sportwalk’s Abhranil Roy
Tuesday, 02 June 2020
In a joint series with the team over at Sportageous we decided to link up and put questions to Sportwalk’s Director and Digital Media Lead, Abhranil Roy. We wanted to get some insights into his company and their work in the Indian sports industry. Sportwalk is a Chennai based creative sports agency that has a diverse array of interests across events, merchandising and
- Published in Feature, Interview, Social Media
In Conversation with Streamer, Presenter, Commentator Nate Patrick
Friday, 14 February 2020
From a gamer into a fully-fledged career where he streams and commentates for two of Australia’s major sports rights holders, the transition into a new career for Nate Patrick has been rather unique. He has already commentated two seasons of the E-League across Fox Sports and streaming platform Twitch and currently commentates National Basketball League
In Brief: LaLiga Hits 100 Million Mark Across Their Social Media Channels
Friday, 10 January 2020
Spain’s LaLiga has announced that they have passed 100 million followers across all its social media platforms with a 25-fold increase since 2013. A focus on internationalising social media content with 12 different platforms publishing content in over 15 languages has been credited with the explosive growth for the league. The league has claimed that they are now have a greater
- Published in Social Media
In Brief: Channel 10 Enhances Partnership With Grabyo
Thursday, 12 December 2019
Channel 10 has enhanced its partnership with cloud-based video platform provider Grabyo to evolve its digital, social and mobile content strategy throughout 2019, replacing SnappyTV which is to be shut down on December 31. The partnership sees the broadcaster utilise Grabyo’s cloud video platform to replicate its broadcast news content from its suite of news and current affairs
- Published in Feature, Social Media, Technology
The Lowdown on Forever Network and How They are Upending the Sports Media Game with Basketball Forever
Friday, 29 November 2019
Basketball has thrived off fans and groups creatively using clips and highlights from across the major leagues down to high schools across social media. Whether its domestic leagues, the NBA or college hoops this open use has been a positive driver of the sport’s culture and has certainly been one of the reasons for the
- Published in Feature, Interview, Social Media
How Arena.im Brings Conversations Back to Publisher’s Native Platforms
Wednesday, 26 June 2019
Sneakily catching up on the NBA Draft or playoff action at work, checking a live blog of the Formula 1 qualifying whilst at another sporting event – anything to keep up with live conversation around sporting events. A closer look at some of these live blogs and they’re generally powered by Arena.im, a San Francisco
- Published in Feature, Interview, Technology
Access, Privacy, Time Pressure Concerns For Athletes: Blinder Solves Them All
Tuesday, 02 April 2019
The problems were numerous and exasperating for the former media manager of New Zealand Rugby League Caley Wilson. Whilst managing the in and out flow of media for New Zealand’s men’s team during the 2013 Rugby League World Cup he found himself as the de facto phone courier for the team, rushing around hotels and
- Published in Feature, Interview, Technology
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