TheMagic5: It’s About Customisation and Doing Away With ‘One Size Fits All’
Tuesday, 17 November 2020
Right now, they may be known as a customised swimming goggle manufacturing company but that undersells what TheMagic5 is as a company and where they’re heading. Starting with great success in goggles for swimmers and triathletes, their commitment to offering better fit, comfort and functionality sees the company’s potential mushroom as their technology can be
- Published in Feature, Interview, Technology
Uplift Labs: On the New Frontier of Virtual Training and Coaching
Tuesday, 27 October 2020
We’re on the precipice of a golden frontier of athlete training and coaching as geographical boundaries are smashed and technologies is developed that are geared towards virtual and digital training. We look at Uplift Labs, one of the key companies that is on that frontier. Uplift Labs has two core products that emerged at different times: Uplift
- Published in Feature, Interview, Technology
Onyx: The Mission to Build the World’s Smartest At-Home Fitness Instructor
Wednesday, 21 October 2020
Onyx is a fitness app that uses on-device computer vision to bring the at-home training experience to the mass market. The digital training app utilises a smartphone camera coupled with AI-powered movement tracking to count reps, correct form in real-time while providing on-demand workouts. The central experience with Onyx is personalisation. A user’s training performance
- Published in Feature, Interview, Technology
Solving the Problem with In-Game Communications with Armony
Tuesday, 13 October 2020
Picture the images of a manager on the touchline calling a player over to whisper instructions, the assistant manager whispering advice to a substitute or the manager passing written notes to players. The problem they all have in common is distance. Football is one of the classic examples where tactical instructions requires immediacy and distance
The Fitafy Story From Founder Brendan McCormack
Monday, 12 October 2020
It might have started as a light-hearted joke but the idea of harnessing your community to help solve a problem shows what is possible in a small amount of time. Realising active people in his community were struggling to find success with the dating apps available in the market, founder Brendan McCormack took on the
HYPE Sports Innovation’s First Global Virtual Accelerator Concludes
Monday, 07 September 2020
HYPE Sports Innovation’s first Global Virtual Accelerator is wrapping up with the ‘clubs and federations’ vertical about to announce the startups fortunate enough to produce pilots with some of the world’s most renowned clubs, franchises and sporting federations. Amir Raveh, HYPE Sports Innovation’s founder commented on what delivering this accelerator meant. “This venture proved that
- Published in Feature, Interview, Technology
Tonsser: Inside The Game-Changing Global Football Talent Spotter
Friday, 04 September 2020
Through accessible technology, Danish startup Tonsser breaks down the barriers between aspiring footballers and club recruitment. Their player app allows youth players to create a profile, monitor their performance and statistics, and use that as their own scouting tool with other players, clubs and academies. Players are rated with Tonsser’s proprietary in-house data and technology
- Published in Feature, Interview, Technology
Talking About the Future of Sports Job Search and Recruitment with SportIn Global
Wednesday, 26 August 2020
With a love of sport and a sharp focus on delivering an innovative job search experience, Norwegian startup SportIn Global is a social recruitment platform for the sport business industry where they use artificial intelligence to match job seekers with recruiting organisations. Of course the mission is to help people find jobs and opportunities in
- Published in Feature, Interview, Technology
Ludimos: “Our Vision Is to Make Cricket a Truly Global Game Where Each Country Takes it Seriously”
Thursday, 13 August 2020
Based in the Netherlands, emerging cricket technology startup Ludimos is driven to develop digital technologies that are accessible for cricketers at all levels and locations, whether it’s the major ICC Test playing nations or the dozens of ICC associate nations who are emerging in the sport. The company’s tech stack encompasses video coaching tools to develop
- Published in Feature, Interview, Technology
Part 2: Future Golf is Ushering New Players and Participants Into the Sport
Tuesday, 11 August 2020
In part-one of our interview with Future Golf’s Ali Terai we discussed the genesis of the platform and the desire to tackle the problem of ushering people into golf. We carry on our discussion by discussing Future Golf’s platform, company philosophy and vision and the challenges of growing a startup. You’re a digital-first company. The
- Published in Feature, Interview, Technology